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Where Tradition
Meets Innovation

Weaving Modern Chic into Traditional Abaya

Weaving Modern Chic into Traditional Abaya

new collection

Resort 24

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a moment of sudden and great realization

Epiphany

Asma Almatrooshi had her epiphany moment analyzing the fluidity of the garments and their technical design construction, she then joined forces with her first inspiration as a designer, her mother and depicted those details and their signature flare embodying all that is modernized chic and reserved.

That is how she began incorporating those elements in her brand, focusing on the simplicity of fabric, linens movements and freeing the once conservative use of abaya wear.

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